Company: Green Story — B2B SaaS for carbon-footprint mitigation for fashion brands

My role: Senior Product Manager

The problem

Fashion brands face emission targets they miss; missing them means buying carbon credits. Green Story needed to go from consulting-style engagements to a scalable SaaS product — and then make it pay.

What I did

• 0→1: launched the SaaS platform for supply-chain carbon optimisation; scaled (1→10) the carbon-offsetting product for brands purchasing credits — the platform reached $225K MRR
• Roadmap → funding: built the product strategy from customer interviews, qualitative research, and usage data; that roadmap secured investor buy-in for Series-A funding
• Monetisation: launched subscription management (Stripe, Chargebee) that reached $1.2M ARR within six months
• Operating system: instituted validation loops (customers + CS + Mixpanel), cutting feature shipping time 25% and product-related customer queries 30%; drove a product-led growth model across product/design/tech/sales/CS — +25% pipeline, +20% MRR

What I'd tell another PM

Climate SaaS sells when it's framed as revenue protection, not virtue. The subscription module worked because it attached pricing to a moment of unavoidable spend (credit purchases), not to goodwill.